Power up your visibility with placements in Polish Ukrainian German and Spanish media

A backlink is a recommendation from one site to another. Treat it as anything less and you end up with a profile full of references nobody made on purpose. Our whole approach starts from taking that sentence literally, which turns out to rule out most of what gets sold as link building.

Ways to work together

Where we draw the line

• No placements you have not approved. You see the site, the page and the plan first, every time.
• No invented metrics. We report what the placement is, not a score we made up to make it look better.
• No publishers we would not read ourselves. It is a soft rule and it removes more candidates than all the hard ones together.
• No bulk months. There is a ceiling on how much we place for one client in one cycle, and we hold to it even when asked not to.
• No hiding a lost link. If a placement drops we tell you, we chase it, and if it cannot be recovered it comes off the invoice.
• No link networks. A publisher that quietly links to forty unrelated clients is a liability you inherit.
• No links in footers, sidebars or author boxes sold as editorial placements. If it is not in the body, we do not call it a body link.

Markets we cover

Coverage grew out of the work rather than a plan. These are the areas where we have publishers we trust and editors who take our calls.

Languages we run outreach in

• Italian
• Czech
• French
• Romanian
• Polish

Step by step

1. Verify after publicationWe check the live page for the link, the attribute, the status code and whether the page is reachable at all. Anything that fails goes back to the publisher before it reaches your report.
2. Write to their standardThe draft has to survive their editor, not ours. If it needs three rounds it gets three rounds — a piece that reads like filler undermines the link sitting inside it.
3. Pitch, not blastEach publisher gets an individual approach about a specific idea. This is the slow part and it is the part that decides whether the placement is any good.
4. Report with evidenceYou get the URL, the anchor, the date, the target page and a note on why that publisher was chosen. It is written to be forwarded to somebody who was not in the room.
5. Review and adjustEvery cycle we look at what moved and what did not, and we change the shortlist accordingly. A plan that never changes is a plan nobody is reading.

About

This began as an internal tool for a small group of site owners who were tired of buying links and then auditing them afterwards. Most of the rules on this page exist because at some point we broke one of them and had to clean up after ourselves.

We have been doing this long enough to have made most of the available mistakes at our own expense. The process on this page is largely a list of things we now refuse to repeat.

What we actually do

Editorial guest posts

We pitch a genuine article idea to the publisher, write it to their standard, and place your link inside the body where it supports the argument. No author boxes, no sidebar dumping.

Anchor text planning

Before anything is placed we map what your profile already looks like and where it is lopsided. The plan then fills the gaps rather than piling more of the same anchors on top.

Digital PR outreach

Longer campaigns built around something worth writing about — original data, a strong opinion, a tool. Slower to start, but the coverage tends to keep arriving after the campaign ends.

Reclamation and repair

Unlinked brand mentions, broken references to pages you moved, links lost in a site redesign. Recovering these is unglamorous and it is frequently the highest-return work available.

Frequently asked

Elsewhere

For anyone who wants the reasoning rather than the pitch, most of it has been written up over at:

• dyvara.space